Laurens Cruz is a BI consultant with an entrepreneurial mindset who likes using data analysis to solve difficult business cases. He believes that data visualization can create significant value for firms. In order to create value for organizations, he uses different tools such as Alteryx, Power BI and Tableau. His background in economics, analytical reasoning and skills with respect to the different tools makes him understand the business side as well as the technical side. Besides working hard and creating value for his customers, he values the atmosphere in the workplace and a good balance between his work and his private life.