Insight

The 7 steps to understanding customer profitability

Wednesday, September 20, we hosted the webinar "The 7 Steps to Understanding Customer Profitability." In this webinar, you can see our handy roadmap to understanding your customer profitability.

Understanding your client's profitability? Easier than you think!

In the webinar, we'll show you some smart tools and strategies that can help you understand your customers' profitability. This, in turn, can help you make good strategic decisions for the future.

The following things, among others, are covered:

  • Understanding the concept of customer profitability
  • Identify the cost components
  • Collecting data
  • Setting up your tools
  • Calculating Cost-to-Serve and Customer Profitability.
  • Making a good analysis

Curious? Then watch the entire webinar back now at the bottom of this page!

Want to know more about our approach and technologies?

How do you gain insight into the costs and revenues around your product or service? What do you need to reduce costs, improve margin or improve product profitability? We explain how to go from Activity Based Costing to Customer Value Management in this blog!

Devising a good strategy for the future of your organization seems complex, but it doesn't have to be at all. In our blog on "Customer Profitability and Cost-to-Serve (C2S)," we show you how to gather the right insights to make the right strategic decisions!

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